This year’s Super Bowl between the San Francisco 49ers and Kansas City Chiefs promises big viewership numbers, partly caused by Taylor Swift’s attendance. The pop singer is expected to fly from her Tokyo concert to Las Vegas in time to cheer on her boyfriend, Chief Travis Kelce.
Major brands are paying $6.5 to 7 million for 30-second ads, forgoing risky cryptocurrency and technology like AI plays for humor and entertainment. Budweiser, State Farm, Oreo, BMW, DoorDash, and Hellmann’s Mayonnaise will show familiar products for natured Super Bowl fun. The ad price buys short and long-term gains, immediate impressions, plus sustained social media engagement.
Swift’s star power broadens the Super Bowl’s appeal, likely increasing audience and attracting more women. Advertisers are responding in kind, with e.l.f. Cosmetics, L’Oreal’s NYX, and Dove buying first-time or returning spots to target Swift’s demographic. The anticipated Chiefs-49ers match-up and the singer’s appearance could make this the most-watched Super Bowl in years.
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